Recent studies in clarity
A few of the products and brands I've helped grow. Written up properly, not just screenshots.
artycl.app
visitFreelancers know they should post on LinkedIn. Most never do. Artycl turns a raw thought into three post variations built on proven hooks, formats, and tone controls. Drop in an idea, pick a format, pick a tone, get posts that actually sound like you.
Designed and built solo. Next.js, Supabase, Stripe, Anthropic API. Voice DNA onboarding that learns your writing style over time. Six post formats, five tone options, three pricing tiers built around freelancer budgets rather than agency ones. Currently in closed beta.
yunako.nl
visitA men's skincare brand built from scratch. Custom Shopify theme, no templates. Dark base, moss accent, serif headings, Dutch copy written to match the brand voice rather than the generic skincare playbook. Four SKUs live from day one, with product pages, bundle sets, and a full notification email system rebuilt in Dutch.
Other work
Portfolio site for a videographer. Vimeo integration for full-quality playback, Sanity CMS so the client can update projects without touching code.
Website for a brutalist videography collective. Sanity CMS integration for full content control, built to match the raw aesthetic of the work itself.
Brand identity and website for a premium kitchen installer. Positioned to match the craftsmanship of the work rather than a generic trade services site.